Tele-seminar with Nicholas Carlson on Marissa Mayer and the Fight to Save Yahoo!

February 6, 2015

Nicholas Carlson is chief correspondent for Business Insider and the author of both The Truth About Marissa Mayer: An Unauthorized Biography and Marissa Mayer and the Fight To Save Yahoo! He has the inside scoop about Yahoo!s intriguing CEO: the good and the bad, from her fans and from the naysayers. Listen in as Carlson talks a good mix of business commentary, insider strategy and good old-fashioned scuttlebutt.

Marissa Mayer and the Fight to Save Yahoo!
By: Nicholas Carson
ISBN: 9781455556618
Year: 2014

Jean's Review

Marissa Mayer has made gutsy choices and demonstrated bold management style since taking the reins at Yahoo! more than two years ago. Even before that she had a Hollywood style reputation and a net worth in the $100s of millions. Carlson explains how her decisions have reversed many of the business blunders her predecessors made while others received both public and media backlash. Learn why she is credited with luring back the brightest programmers in the business and revamping the popular photo-sharing  platform Flicker while being simultaneously derided as anti-feminist and a celebrity hobnobber.  Finally, he boldly beats the drum of Yahoo! shareholders who believe now is the time to sell to the competition.

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