Interview with Sam Horn on her book, POP!

July 10, 2009

Stand out in any crowd. Do you want to learn how to intrigue people, so they want to know more about your idea, project or company? Can you command interest and respect for what you have to offer?  In today’s information-saturated age, how do you break through all the noise and get the attention you deserve?

Sam Horn’s POP! Process is a fun, fascinating and strategic approach for making your message Purposeful, Original and Pithy – to generate instant intrigue and word-of-mouth buzz.  She will demonstrate new ways to brainstorm, communicate ideas, and connect with clients and colleagues so you can stand out in any crowd.

By: Sam Horn
ISBN: 0-399-53276-5
Year: 2006

Jean's Review

Popular author, consultant, and workshop leader Sam Horn identifies what makes a new concept, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations.  A powerful tool for entrepreneurs, business people and anyone who wants to break out big, POP! delivers fresh ideas, new inspiration, and techniques that work.

Reviews and interviews provided by Executive Coaching for Women.
Book purchase links provided in association with Amazon.